In order to be labelled as art, it must connect with someone. It must move them enough to translate its meaning and answer what it means to them. If it does not do this, then it is less art, and more creative expression.
Hi, my name is Laura Curwood. I am the founder of Platasso: a project that nurtures creative expression while connecting artists, collaborators and the wider community to conversations that matter.
Platasso came to me a few years back when I was sick and tired of the communicative barriers and saturation of the art market today. Both digital and geographic hubs are filled with art… but I do not know where the context has escaped to. There does not seem to be any art revolutions- in the way we personally connect and find meaning– in decades. Why is the arts industry, as a collective, so divided?
Arts institutions and innovators are moving to digital and this trend is still on the rise. A positive step if used correctly. I still question whether the art(s) have been presented in a way which invites us to bring ourselves into contact with the works. Has this move into digital changed anything, really? Do non-artsy people now buy art? Have music fans now discovered complementary works of literature or are philosophers delving into Picasso’s blue period of art pieces?
The answer, from what I gather, is no. No, nothing revolutionary regarding arts culture has occurred. And this is what has brought me here.
With Platasso, I aim to make a global, social impact on the community. Not in a non-for-profit way but in a conscious effort to give a universal tool to society which enables and facilitates self-expression. With this opportunity, I will give the world an online arts and philosophy database that would challenge the arts-world status quo. I hope for people to enjoy genres of literature, art, music, performance and philosophy and find all of these things can be interrelated… and awesome! The concept of Platasso is less about displaying content and more about teaching context.
Platasso is for those individuals from oppressed, repressed and developing communities where self-expression is not an option and the arts are non-existent. Many are climbing out of these societies where an individual did not matter; their parents still teach them how to act and what to get from life; so many are curious, but meek and timid. These students of life do not know their own strength.
Platasso is also for the developed nations for which the arts market is saturated yet detached. There is no digital market which centralises and unites all arts genres, bringing down biases and white walls. Sites like Artsy and Deviant Art show transparency in a limited fashion– both focused on selling art rather than giving it meaning (other than purely aesthetic). We have no central community truly accessible to everyone and anyone.
Mostly, Platasso is the environment we need to be drawn into, engaged and inspired. For people to learn they are creatives and expressives, rather than it all being so selective.
Onwards and Upwards
The prestigious Parsons Design School in NYC has offered myself an exciting opportunity to develop Platasso alongside its Master of Science in Strategic Design and Management, August 2017. I am in the process of planning a fees campaign to help to make it possible to accept the Fall 2017 invite.
I will use this degree to strengthen my business model for Platasso and to develop the minimum viable product. Parsons is situated in the most art-influential city in the world: NYC. I hope to take full advantage of this by working with collaborators, partners and investors. My short-term goal is to bring home a well executed concept to introduce to the Australian market. My medium-term goal is to launch Platasso in all major art capitals across the globe. My long-term objective is to branch out to developing arts communities and make Platasso a universal communications tool.
So… what do you think? Want to be a part of it?
Join Platasso and change the way we connect with art: